tag:blogger.com,1999:blog-3993286638665055748.post6905927887284822339..comments2011-12-20T13:10:18.511-05:00Comments on Cultures of Consumption Course Blog: The Problems of NeuromarketingMatthew Fergusonhttp://www.blogger.com/profile/09779807219532088506noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-3993286638665055748.post-12256903255036382892011-11-27T08:48:30.677-05:002011-11-27T08:48:30.677-05:00This comment has been removed by the author.M.Cicconehttps://www.blogger.com/profile/07589932923610070290noreply@blogger.comtag:blogger.com,1999:blog-3993286638665055748.post-22118035059145871242011-11-27T08:47:36.979-05:002011-11-27T08:47:36.979-05:00I felt very similar to you in as much that decodin...I felt very similar to you in as much that decoding the stimuli that encourages buying is ripe with points of abuse. I also think that we should generally be open-minded that the following chapters will live up to some of Lindstrom’s statements, like the one you quoted on page 5. I also have to admit that I think Lindstrom is way too involved in helping marketers sell stuff to legitimately be concerned about consumers. It seems the underlying sentiment, so far, is to make “stuff” more attractive to buyers regardless of need or usefulness.M.Cicconehttps://www.blogger.com/profile/07589932923610070290noreply@blogger.comtag:blogger.com,1999:blog-3993286638665055748.post-89745476885855941452011-11-24T11:15:23.101-05:002011-11-24T11:15:23.101-05:00Neuroscience is an amazing technology that explain...Neuroscience is an amazing technology that explains how people unconsciously buy products. But it is sad how buisnesses used that science to create neuromarketing for their own profitable gain. However I suspected that if humans continued to watch television, listen to the radio and surf on the internet are more prone to buy more stuff.<br />Jennifer Chen<br />Section 01JennChenhttps://www.blogger.com/profile/16454783364404124913noreply@blogger.comtag:blogger.com,1999:blog-3993286638665055748.post-62613573150254023482011-11-21T15:14:54.097-05:002011-11-21T15:14:54.097-05:00neuromarketing studies are without a doubt very in...neuromarketing studies are without a doubt very intriguing. I do not agree with the validity that is being portrayed with these studies. Neuroanalyses is still being unraveled by scientists and can not be counted as reliable and replicable data just yet. There is a lot more work that needs to be put into understanding these results and figuring out weather the results are consistent and replicable. This also poses humans as somewhat helpless against many marketing strategies which I find to be an irrational assumption.PatchesMackhttps://www.blogger.com/profile/16475818656924711077noreply@blogger.comtag:blogger.com,1999:blog-3993286638665055748.post-26646887748338331132011-11-21T07:19:11.200-05:002011-11-21T07:19:11.200-05:00Tom, to comment on your blog regarding neuro-marke...Tom, to comment on your blog regarding neuro-marketing studies, my belief is that they are acceptable and will provide further insight to educated and topic-interested consumers about how advertisers and marketers target consumers. I for one, am interested in how consumers are targeted, therefore the research conducted by study groups such as one put together by the author Martin Lindstrom will further educate consumers and prepare them on identifying schemes and tactics that are used by advertisers and marketers on consumers.Victor Bolkhovskiyhttps://www.blogger.com/profile/07095332499226017920noreply@blogger.comtag:blogger.com,1999:blog-3993286638665055748.post-85251973038413476032011-11-21T00:09:03.315-05:002011-11-21T00:09:03.315-05:00Comment dated from Nov. 21 at 12:06 posted by Anne...Comment dated from Nov. 21 at 12:06 posted by AnneMarie Esemplare sec. 80AnneMariehttps://www.blogger.com/profile/10626912869652985204noreply@blogger.comtag:blogger.com,1999:blog-3993286638665055748.post-17049896454811347722011-11-21T00:06:28.949-05:002011-11-21T00:06:28.949-05:00I agree that this is a new form of marking to the ...I agree that this is a new form of marking to the consumer. Advertisments are now just placed into certain movies or shows; this has been happening for years. Most consumers are just truly starting to notice it because it has now become more main stream for the the creators of the programs to ask for support in away from company. It helps to line the pockets of the the creators & also to boost sales for the product. I think most times people may buy this because they need them but sometimes we do buy products because we have had them slipped into our subconsious and then we end up with a product that just sits in our house or we end up throwing out.AnneMariehttps://www.blogger.com/profile/10626912869652985204noreply@blogger.comtag:blogger.com,1999:blog-3993286638665055748.post-4461656309615671022011-11-20T22:49:37.729-05:002011-11-20T22:49:37.729-05:00While you point out the possible threats of this n...While you point out the possible threats of this new form of marketing research, he was aware that this could be used for harmful purposes and states it. As with most technology, this too can be used for harm, but I think you are over-emphasizing its power to an extent, in the sense that I feel you are saying we cannot defend against marketers. We know cigarettes kill us but we continue to use them right? The reality is, the smoke is killing us. The facts do not change, it's just how strong we are internally at fighting these temptations. I don't think this is the fault of marketers, but of individuals inability to fight temptations.<br /><br />So I find neuromarketing as a tool, which can definitely be used unethically if desired. But, I do not feel we should claim we are defenseless to it since we understand it exists. Just always strive to act objectively with the "things" that enter, exist in, or exit your life. If you don't need a car, don't buy a car. Granted this is a simple, but I can't really think of a better way to put it. And don't claim to "rebel" because then you're just buying into commodified rebellion (ex: Converse). Just become an outlier to the system all together.Hansenhttps://www.blogger.com/profile/09803737424532260957noreply@blogger.comtag:blogger.com,1999:blog-3993286638665055748.post-13684799576647695132011-11-20T14:02:40.062-05:002011-11-20T14:02:40.062-05:00Thomas is right, the thought of it is scary. But t...Thomas is right, the thought of it is scary. But the overall method of using technologies using fMRI and SST is an ingenious idea. It gives us the honest answer about the effectiveness of marketing campaigns. In response to: "Is neuromarketing what really need?" I feel like we don't need this at all. But then again, it's a company's priority to establish a brand. I really don't know what can come next after product placement. With technology advancements, we'll find an ingenious way to incorporate brands into every day society, but only at a higher level than in today's world. <br /><br />Miles Kong<br />Section 01Miles Konghttps://www.blogger.com/profile/10911833092418867901noreply@blogger.comtag:blogger.com,1999:blog-3993286638665055748.post-68199557086401294342011-11-18T18:35:59.070-05:002011-11-18T18:35:59.070-05:00Just the term "neuromarketing" is somewh...Just the term "neuromarketing" is somewhat scary. As we know, neuromarketing studies the consumers' senorimotor, cognitive and affective response to marketing stimuli. This marketing uses technologies such as functional magnetic resonance imaging, electroencephalography and steady state topography to measure activity in different parts of the brain. Just the thought of all that is scary. I also question if neuromarketing is ethical. It does have the potential to be invasive as it may bypass the consumers rational defense mechanisms.<br />Thomas Walsh 01Thomas Walshhttps://www.blogger.com/profile/01349946921104561064noreply@blogger.com